A New Standard for CTV: Play.Works’ Unified Approach to Games, Creators, and Monetization

Proud to share: “A New Standard for CTV: Play.Works’ Unified Approach to Games, Creators, and Monetization.”

In the piece, Play.Works was asked to break down how we build CTV engagement through our Play-Watch-Repeat loop, connecting premium video, interactive games, and iconic IP into one user journey.

Read the article here: https://lnkd.in/dhMvEKUb