AdverGaming

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Why Advergaming Works for Brands

• Increase Awareness: Games are a unique vehicle to immerse users in your brand’s world—creating memorable, shareable moments.
• Educate Through Play: With features like the Video Gallery, brands can showcase Social Media videos, commercials, or trailers directly inside the game experience.
• Drive Deep Engagement: Nothing beats games when it comes to engagement. Play.Works advergames average over 19 minutes of active playtime—far exceeding traditional ad formats.
• Call-to-Action Ready: Integrate branded video, product showcases, or even a “Tune-In Now” button—driving viewers from game to channel, site, or storefront.
• Built for Connected TV: Advergaming leverages the scale of television with the interactivity of mobile—reaching users in a lean-back, high-attention environment.

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